Wonderworld infant and pre-school wooden toy packaging design range

Product packaging

Story: When introduced to this client Wonderworld, Thailand it was clear there was a mismatch between their beautiful, high quality wooden toy product range and the packaging treatment by their local designers. Our brief was to prepare the product for the western world.

Delivery: With multiple product shapes, imposing unity through pack size across 25 packs was not an option. Instead the packs unite into a recognisable range through the use of a graphic background device, plus clearly structured photography. Our art direction focuses on the quality and finish of the product as 'king'. Involved: photography art direction, 6 languages, structural packaging and print supervision. For more on this project and other clients in the toy and games industry see our sister site.


design excellence,
brand communication, packaging

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