Structural packaging design to deter shoplifters for sunglasses, Boots, Tesco, Sainsbury

Fabris Lane sunglasses

Story: Italian sunglasses manufacturer Fabris Lane were recommended to discuss their packaging with us in their move to deter shoplifting from supermarket megastores and pharmacies.

Delivery: We proposed a complete presentation review including brand name creation and experimentation with the physical shape. The concept of the lanyard attached to the sunglasses allows the customer to try them on, but deters the casual thief. The purchase includes a lens cleaning cloth and good quality case which are displayed front and back. The product successfully reduced pilferage in major supermarket chains and Boots.

Selected and published in British Packaging: Design for today's consumer interface and 50 Trade Secrets of Great Design: Packaging.



design excellence,
brand communication, packaging

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