Tesco Sun Essentials childrens' sun lotion packaging design

Tesco

Story: A conveniently squeezable tube leaving one hand free to apply lotion plus a flip top you can't lose in the sand, became the background to the children's version of Tesco's highly successful Sun Essentials own label sun lotion brand.


Delivery: A little appropriate humour can convey a message fast, in this case the protection offered by higher factors of sun lotion is represented by a bigger sunhat. The 'After Sun Lotion with added Insect Repellent' worked with the concept nicely thanks to an Aussie bottle cork hat.

Selected and published in 50 Trade Secrets of Great Design: Packaging.

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