Rebrand earth and constellation globe packaging increasing off shelf appeal

Brainstorm

Story: A high quality product selling better online than off the shelf suggested there could be a problem with the packaging design. Via a light sensor, this electronic globe ingeniously changes from earth view by day to stars view by night. This was not instantly communicated by the original pack.


Delivery: Our first thought was to change the name from 'Earth and constellation globe' to '2 in 1 Globe'. And our idea to enlarge the product image to 'actual size' further assists customers in their decision to buy. We art directed new photography plus lifestyle shots and developed the basis of a brand style to be rolled out across a range of future linked products.

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HUTTON & PARTNERS


design excellence,
brand communication, packaging

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