Health and beauty range design for Tesco Nature's choice over 40 items

Health and beauty - Tesco

Story: A range of over 40 products in 4 product types were developed under Tesco's sub brand Nature's Choice. Ethically made from quality natural ingredients, their character needed to attractively communicate the desire for a little pampering. A personal treat amongst the weekly shop.


Delivery: Ingredients with natural mystical properties inspired the concept of the 4 poduct types being represented as the 4 elements of the earth: air, earth, fire* and water* (*above). The idea of a gift or treat is further enhanced by introducing inventive shapes, like the pyramid bath bomb.
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HUTTON & PARTNERS


design excellence,
brand communication, packaging

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